Our Story
"CURVEJUMPER"? What's in a name?
First off, it’s not about us...it’s about YOU…(when's the last time you heard that?) Our purpose is to be the most trusted partner to the business leader, and to help you address a problem that we all face at some point in our careers. Have you been tearing it up, only to now find growth slowing? Have you been experiencing ugly performance for quite some time (it’s OK to say “ugly” here)? Are you just flat paranoid that competition is coming, perhaps even indirectly? If so, you’ve found the right place if you are looking to make real progress, without the hassle.
Over the past 23+ years, countless leaders have asked how they can go “back” to basics – but the problem is that what made you successful in the past is no longer where the market is headed – so the concept of CURVEJUMPER® is to help you, literally, move to the next curve of growth, not to waste your time and resources looking for an old sweet spot that no longer exists. The needs of consumers, customers, buyers, channel partners are evolving on a daily basis – we can find that clarity and get you moving in the right direction at a clip and at a value proposition that you’ve never seen before.
The CURVEJUMPER story (Three-second version)
Reformed market maker, general manager, and people inspirer – once trapped in a “consulting” career – opts to go it on his own and build the agile growth machine of the future – interested? Drop us a line.
The CURVEJUMPER story if you have 3 minutes…
There is no script to growth – no real formula – and anyone that tells you there is has never actually run a full P&L. But in the job there IS a constant pressure and sense of instability if your business isn’t growing. Let’s be honest – in the world of ventures everyone knows that topline growth is the #1 driver of valuation – but the true difference, between the winners and everyone else, is to establish a plan for durable, profitable growth.
This durability requires left brain, right brain, and your brain. Design thinking meets spreadsheets – machine learning meets theatrical inspiration – it’s really that simple, but it’s really that hard. Do we go back to lapsed customers? Have we protected the flanks with the customers we have? What should we do NOW to ensure we keep this momentum for years to come? When and how do we make that big play?
To make things happen, CURVEJUMPER® was founded as a collective of souls that just love to mix it up with teams to address your toughest challenges. We are virtual, we are global, we are fast, we are irreverent, we are experienced, we are bespoke, we limit our capacity, on purpose, so we can be intimate with you, and we are insight-led. To add on top of this, we also abide by the lost art of utmost confidentiality. Your win is our win – we don’t believe in having our own set of social media victory laps and we won’t share your logo in our materials to try and make it look like we are bigger than we ever want to be.
Three ways we tend to engage (yeah, lots of “3”)
3 sessions – Immersive sessions with teams to ask tough questions, create ideas you’ve never considered, rapidly put together the gameplan to win. We recently did this with a Post-M&A Management Team of a Fintech SMB – we exposed differences of opinion across the team, led immersive ideation of the ideal customer experience, and translated this into a 2-year brand roadmap. 9 months later, they are up 32% YOY based on our agreed-to focus on customer retention versus acquisition.
3 weeks – Sometimes you need to scratch an itch, and we can buckle down and learn and conduct diligence at lightning speed. Recently we got a call from a ~$750 million (USD) brand that was feeling beat down from consumers, from customers, and even from the inside. We took a critical look at the consumer base, found an adjacent design target, then led consumer creative sessions to find evidence of the brand’s soul, which we translated to its touch (re-sequencing and categorization of their innovation pipeline). We then facilitated a second stint to translate this into the brand’s OGSM and they are now off to the races, gaining more trade customer acceptances in their last round of meetings than they have gotten over the past two years.
3 months – We articulate your growth charter, anchor it in immersive insights, and facilitate the go-forward path so you are ready to attack. We recently worked with a $100 million (USD) brand in a hyper-premium category to articulate the consumer target, then solicit ideas alongside the consumer to envision a $300 million future in 3-years, though their original vision was five. We designed an adjacent direct-business for the program, connected them with a design firm for futuristic experiences, facilitated their agency selection and in less than 12 months from our start with them they will be taking on the 2020 Holiday season with a significant growth plank, even while undergoing the COVID crisis from this year.
We’ve been there…and we know how to make things happen.
About Our Founder:
Brian is a growth-obsessed, hybrid problem solver with 23+ years in operating and professional services roles.
Brian has led significant growth and innovation efforts at companies such as T-Mobile, Hewlett Packard, Sigma Alimentos, Walmart, eBay, and healthcare clients in the provider and life sciences spaces. Brian is an expert in Design-led innovation and Marketing Excellence capabilities.
Brian has held significant Growth Practice Leadership roles at Accenture and Prophet Brand Strategy, while also operating as a Brand Manager at SC Johnson where he drove growth leading a $400M P&L and significant innovation initiatives.
Brian’s career experiences, spanning over 10 countries and everywhere in between, exposed him to opportunities to build the capability network that he launched in 2019 at CURVEJUMPER®.